First of all, the internet in and of itself isn’t a business.  It is an advertising medium just like TV, radio, mail and newspaper.  Many of the same rules still apply.

However, most business owners don’t know how to properly market offline or online.  Most businesses attempt to build up a brand name, like Coca-Cola or Dell, right away.  This is a waste of money and time.  People looking for solutions are not looking for Joe Smith, Inc. or Mary Silver Health Products.  They’re looking for a solution to their problem.

Direct Response Marketing

Most small businesses should start with direct response marketing.  This is marketing designed to solicit a direct response–like clicking on a link or leaving their name and email address.  These responses are specific and quantifiable–we can measure them.  We can see what is working, what is bringing customers in, what they spend their money on.  This type of marketing and these measurements are valuable to a small business owner.

On the internet there are specific ways to conduct direct response marketing.  It is  achieved by driving traffic to a lead capture page, using an autoresponder (like Aweber) to collect a name and email address, and then follow up and keep in touch with them.

It’s OK if you don’t know what all these terms mean right now.  You can learn them as you go.  It’s all part of the internet marketing process. Try to understand one concept at a time, then move on to the next.  Don’t be overwhelmed.

Provide Value to Prospects

The last thing to remember in internet mlm marketing, direct response marketing, and in following up with your prospects is to PROVIDE VALUE and keep their needs in mind.  What do they need?  What are they looking for?  What can you give them?

Don’t think you don’t have anything to offer.  If you’ve been on the internet one day, one week, or one month, you’re more experienced than someone and they could probably use help!

Learn from the Masters

One of the top network marketing geniuses is Mike Dillard.  He also excels at direct response marketing.  If you’d like to read more about these concepts and learn from a master, I recommend Magnetic Sponsoring.  It’s an affordable resource I still refer to frequently in my internet mlm marketing business.

If you only build your downline in your mlm business, you don’t have a real business because you don’t own anything. You don’t own the company, the products, your downline, the company name, or any assets. The company can take your business away from you at any time. They could also go out of business and you’ll be left with nothing.

Unless…

If you’ve built You, Inc., you can find another company and pick up right where you left off.  You can also make more money with your mlm using these methods.

How? With a list.

It’s the first step in building You, Inc.

1. Built your own list of people interested in what you are doing.
2. Build a relationship with that list.
3. Market to you list.

Mike explains those aspects so well in the video. I can’t do it justice here, especially building the relationship. That’s the part that makes it so valuable.

To learn more, go watch Mike’s video now.
http://karibaxter.trafficformula2.com

If you haven’t heard of Mike Dillard before or read his materials, here is an inexpensive introduction.
http://karibaxter.magneticsponsoringonline.com/letter.html

Mike Dillard is one of my favorite people to learn from.  He tells it like it is, with no hype and no fluff.  I hope you enjoy him and his materials as much as I do.

Kari Baxter

You can get your free copy here: www.Internet-Manifesto.com.

This report is FULL of ideas and ways to take your business to the next level. In order to be a true leader, you must deliver valuable information and training. This report will give you so many ideas and ways you can do this. You can get started implementing Ann’s advice immediately and see results quickly!

Having your own business is a process. It takes time to find real customers and quality distributors and anyone who tells you differently is lying or naive. But…if there was ever a time and ever a way to build as quickly as possible…THIS IS IT!

The internet is in its infancy. MLM and Network Marketing are about to have a huge shift from being an immature business plan to a dominating force in the marketplace and in the world. Ann Sieg, Mike Klinger and Kari Baxter can show you how to get in front of this huge tidal wave coming your way!

Don’t wait another minute. Download this report, “The Attraction Marketer’s Manifesto” and get your internet marketing business started now!

There are many more exciting things about to happen! Subscribe to my blog and newsletter to stay informed about the latest developments.

Find Your Success!
Kari Baxter

I tried to “work” the business a few times. I talked to my friends and family, put fliers on cars, pounded signs in the ground, talked to grocery store clerks and waitresses. And I was miserable every second! Even when people did call me back and I signed them up, I was always holding my breath. Would they actually agree to do fliers? How many would they do before angry store owners or car owners called them? How much money would they spend on signs before they realized how long it took to put 50 in the ground? Or again, until city officials started calling, complaining about signs on telephone poles? Don’t get me wrong. I had some great times! I did some very goofy, off the wall things that are fun to look back on and laugh about! I met inspiring, hard working, warm-hearted people trying to find better ways to take care of their families and their futures. They just wouldn’t stick with the business very long and it wasn’t because they were quitters or because they didn’t want it bad enough. For one thing, they went broke trying to advertise before they had enough residual income coming in to help pay for it all. And we did cheap advertising! Calling all their center of influence and putting out fliers?!? It doesn’t get much cheaper than that!

There were 3 main reasons my distributors did not work at their MLM businesses for very long.
1. Dwindling funds.
2. Lack of professionalism of marketing methods.
3. Lack of time (when people had jobs, after warm market was exhausted, doing 1000 fliers/100 signs, etc.)

Ann Sieg addresses these problems (and more) with real solutions in her popular online ebook “The Renegade Network Marketer.” When I found Ann’s book, I was not looking for solutions to my old MLM problems. I was looking for plane tickets to Jamaica! Go figure. I came across a travel MLM webpage and was using it to search for cheaper flights. As a travel director by profession, I started looking into the company and wondered if I could use it professionally and for my family for reduced airfare and hotels. Ann Sieg had an ad on a Google search page.  That led me to her infamous “The 7 Great Lies of Network Marketing” free report. I was fascinated. She had personally experienced all the roadblocks–mental, physical, monetary–that I had. You can tell when you read her report. She’s not just guessing at someone’s pain. She knows it personally and intimately. It’s easy to relate to that.

A colleague of mine said Ann’s “7 Great Lies” report was too negative about MLM to send prospects to read. When 97% of people who join an MLM company fail, MLM is somewhat negative! That is a BIG number! Like me, some people out there have negative feelings about the experience! However, Ann is so effective because she doesn’t stop there. In the Renegade Network Marketer book, she offers real solutions to these problems.

Take one of these problems, for example, dwindling cash flow for someone trying to start a business. I, and others out there, am so loyal to my MLM company, it’s almost blasphemous to think of earning money off something else. So what ends up happening? Distributors keep or get a job to support their MLM business or quit the MLM completely and just work a full time job. Ann teaches the benefits of affiliate marketing and earning multiple streams of income. Why not have other income coming in? It complements your MLM business and keeps you from either quitting your business altogether or working for someone else at a business that most likely DOES NOT complement your MLM business. In most of my previous jobs, it was illegal–grounds for getting fired–to talk about my MLM! How is that preferable to promoting a couple other products online that will complement your business and/or products, help your downline, and keep you in business?

That’s only one example and Ann goes into in-depth. Ann’s book is full of revolutionary ideas for network marketing today. It is a MUST for anyone in an MLM or network marketing business. Attraction and affiliate marketing are where the entire industry is headed. I am so excited that I found Ann’s report and book and that I am at the front of the new internet attraction marketing trend. Representatives at the very top of MLM companies today can possibly maintain their incomes by the sheer volume of their downlines. (I do know someone at the top level of his company that couldn’t maintain his income using old methods). Anyone coming into MLM today, however, will not have a chance of developing a business using the old methods of recruiting and marketing. Internet marketing and attraction marketing are NECESSITIES for today’s independent entrepreneurs.