If you’re just getting started with Internet MLM Marketing, there are a few things you need to keep in mind and terms you need to know.
First of all, the internet in and of itself isn’t a business. It is an advertising medium just like TV, radio, mail and newspaper. Many of the same rules still apply.
However, most business owners don’t know how to properly market offline or online. Most businesses attempt to build up a brand name, like Coca-Cola or Dell, right away. This is a waste of money and time. People looking for solutions are not looking for Joe Smith, Inc. or Mary Silver Health Products. They’re looking for a solution to their problem.
Direct Response Marketing
Most small businesses should start with direct response marketing. This is marketing designed to solicit a direct response–like clicking on a link or leaving their name and email address. These responses are specific and quantifiable–we can measure them. We can see what is working, what is bringing customers in, what they spend their money on. This type of marketing and these measurements are valuable to a small business owner.
On the internet there are specific ways to conduct direct response marketing. It is achieved by driving traffic to a lead capture page, using an autoresponder (like Aweber) to collect a name and email address, and then follow up and keep in touch with them.
It’s OK if you don’t know what all these terms mean right now. You can learn them as you go. It’s all part of the internet marketing process. Try to understand one concept at a time, then move on to the next. Don’t be overwhelmed.
Provide Value to Prospects
The last thing to remember in internet mlm marketing, direct response marketing, and in following up with your prospects is to PROVIDE VALUE and keep their needs in mind. What do they need? What are they looking for? What can you give them?
Don’t think you don’t have anything to offer. If you’ve been on the internet one day, one week, or one month, you’re more experienced than someone and they could probably use help!
Learn from the Masters
One of the top network marketing geniuses is Mike Dillard. He also excels at direct response marketing. If you’d like to read more about these concepts and learn from a master, I recommend Magnetic Sponsoring. It’s an affordable resource I still refer to frequently in my internet mlm marketing business.
Tags: direct response marketing, internet mlm marketing, Mike Dillard
