First of all, the internet in and of itself isn’t a business.  It is an advertising medium just like TV, radio, mail and newspaper.  Many of the same rules still apply.

However, most business owners don’t know how to properly market offline or online.  Most businesses attempt to build up a brand name, like Coca-Cola or Dell, right away.  This is a waste of money and time.  People looking for solutions are not looking for Joe Smith, Inc. or Mary Silver Health Products.  They’re looking for a solution to their problem.

Direct Response Marketing

Most small businesses should start with direct response marketing.  This is marketing designed to solicit a direct response–like clicking on a link or leaving their name and email address.  These responses are specific and quantifiable–we can measure them.  We can see what is working, what is bringing customers in, what they spend their money on.  This type of marketing and these measurements are valuable to a small business owner.

On the internet there are specific ways to conduct direct response marketing.  It is  achieved by driving traffic to a lead capture page, using an autoresponder (like Aweber) to collect a name and email address, and then follow up and keep in touch with them.

It’s OK if you don’t know what all these terms mean right now.  You can learn them as you go.  It’s all part of the internet marketing process. Try to understand one concept at a time, then move on to the next.  Don’t be overwhelmed.

Provide Value to Prospects

The last thing to remember in internet mlm marketing, direct response marketing, and in following up with your prospects is to PROVIDE VALUE and keep their needs in mind.  What do they need?  What are they looking for?  What can you give them?

Don’t think you don’t have anything to offer.  If you’ve been on the internet one day, one week, or one month, you’re more experienced than someone and they could probably use help!

Learn from the Masters

One of the top network marketing geniuses is Mike Dillard.  He also excels at direct response marketing.  If you’d like to read more about these concepts and learn from a master, I recommend Magnetic Sponsoring.  It’s an affordable resource I still refer to frequently in my internet mlm marketing business.

If you only build your downline in your mlm business, you don’t have a real business because you don’t own anything. You don’t own the company, the products, your downline, the company name, or any assets. The company can take your business away from you at any time. They could also go out of business and you’ll be left with nothing.

Unless…

If you’ve built You, Inc., you can find another company and pick up right where you left off.  You can also make more money with your mlm using these methods.

How? With a list.

It’s the first step in building You, Inc.

1. Built your own list of people interested in what you are doing.
2. Build a relationship with that list.
3. Market to you list.

Mike explains those aspects so well in the video. I can’t do it justice here, especially building the relationship. That’s the part that makes it so valuable.

To learn more, go watch Mike’s video now.
http://karibaxter.trafficformula2.com

If you haven’t heard of Mike Dillard before or read his materials, here is an inexpensive introduction.
http://karibaxter.magneticsponsoringonline.com/letter.html

Mike Dillard is one of my favorite people to learn from.  He tells it like it is, with no hype and no fluff.  I hope you enjoy him and his materials as much as I do.

Kari Baxter