You love your family and want to be the best mom and spouse that you can. AND you feel driven to create, produce, contribute, impact, and succeed. I feel you! If you’re struggling with how to be an effective business owner in less time, I’m here to help. You need leverage in network marketing to step up your prospecting and training efforts without spending all day on your business.
5 Reasons Moms need LEVERAGE in Network Marketing to Succeed
1. You’re busy.
You’re a mom. Busy doesn’t begin to describe your life. It’s hard to explain to someone who doesn’t have kids. I have four kids and there isn’t much wiggle room in my schedule. The busier you are, the more you need automation and leverage in network marketing. Your marketing can work behind the scenes while you cook dinner. Or clean up dog puke. The glamorous stuff.
2. You need help.
Your kids are your #1 priority. You have lots of other priorities, too – your spouse, job, friends, church, school, and sometimes even yourself (!!). We try to be Superwoman, but we’re not. Nor should we be. We should be snuggling kids, not going to opportunity meetings or your 3rd party of the week. You can’t do it alone and you don’t have to.
3. You can’t afford a marketing agency.
Big companies have teams that do marketing for them. They have people working round the clock monitoring their twitter feed and posting blog posts. As a small business owner, you don’t have an agency, but you can have hundreds of little marketing soldiers, working round the clock, while you do mom things. Do the work once – a blog post, video, social media post, lead capture page, webinar, email, online order form – and let it work 24/7 to bring you new leads and customers.
4. Warm up your prospects.
Who likes cold prospecting – talking to someone who’s never heard of you or your company before? Not me! It’s my least favorite way to talk to people. What if everyone you talked to had already heard of you, liked you, and trusted you? Introduce yourself to your prospects through video. Let a screen capture show your presentation. Emails will do the selling. Blog posts can educate your prospects. Would that make it easier to bring them on your team? You bet! (Or if you’re from Minnesota, like me, You Betcha!)
5. Come from a position of authority.
When someone approaches YOU to ask about your network marketing business or your products, you are in a position to HELP them. You’re a trusted advisor instead of an annoying salesperson. By the time a prospect reaches out to you, they already know they want to work with you. Your job of closing a sale becomes leveraged – infinitely easier and faster.
Don’t build your network marketing business on your own. Let leverage and automation help you. Use the tools and technology available to us today. Building a business is faster, easier, and more fun when you use leverage to succeed in network marketing.
In the next post, I’ll tell you HOW to add leverage to your business.
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Kari Baxter
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