Why Do You Need to Find Your Target Market?
If you’re putting out content on social media, and you don’t know who your target market is, you’re wasting your time. It’s time to find your target market!
If you’re talking to everyone, you’re talking to no one.
In network marketing, we used to think that everyone was our target market.
“If they can fog a mirror, they’re a lead.”
“If they have skin, they’re the perfect customer for my skin care products.”
“Got legs? You need my leggings.”
Not only is this wrong, it’s hurting your chances of finding your BEST customers and business partners.
When you know who your target market is selling gets so much easier.
- It’s easier to create content.
- Your ideal leads will reach out to you for more information.
- Making sales becomes a natural conversation because you already know so much about this person and what they need.
- You’ll sign up the right people, instead of people who never do anything.
What Is A Target Market?
A target market is the specific group of people you want to reach with your social media posts, stories, videos, messages, and any content you put out on the internet.
So WHO is this group of people exactly? Who do you want to reach? What specific group of people is your target market?
Who is the perfect person that you want to work with — either as a customer or as a business partner?
With every blog post, I like to give you a free resource that you can download and use immediately to see results in your business.
This week, I put together my free Target Market Checklist. Knowing your target market will help you find your ideal customers and make sales & sign-ups easier. If you want more help clarifying who your target market is download this free worksheet below.
Release the Magic!
When you know who your ideal person is, you can create content, like social media posts or videos, that speak exactly to them.
When you know their likes, dislikes, problems, and concerns, you can address them in your content and help your target market!
They will feel like you’re talking to them directly. It’s much more personal. They’ll reach out to you because they fell like you know them.
Have you ever been listening to a video and thought, “Yes, that’s exactly what I’m going through! How does this person know my problem so well?”
It feels like magic! But it’s not… the person knows their target market and their problems.
This builds the “Know, Like, and Trust” factor.
When you have a conversation with them, they will already trust you.
When someone feels like you understand them, and they know, like, and trust you, making sales becomes a natural part of the conversation. You already addressed their concerns in your content. Now you can help them with your products or your business.
Sometimes they’ll just ask you how to buy or how to sign up because they already love what you have to offer and they trust you.
Brainstorm Your Target Market
Think about what value, products, or services you already offer. Decide how you want to serve your target market.
Then think about who you want to serve. Who are they? What’s their gender, family situation? What are their main concerns? What keeps them up at night?
Use this downloadable worksheet to find your target market and get to know them.
Then post it by your computer or where you will see it every day. Stay focused on who you serve when you’re creating content and posting on social media. Serve your target market and your business will get so much easier.
One last thing…
Finding your target market is a process. Go through my downloadable worksheet today. It will take you 15-30 minutes. When you start using it and serving that market, your ideal client will become clearer to you. You will adjust and refine who your target market is.
You might decide you don’t want to work with college kids. Maybe moms in their 30s are more your style.
That’s great! That’s bringing you clarity as you learn who you can serve the best and who is the best match for you and your business.
Revisit this worksheet every few months. Do the research again and really think about who you’re serving.
Every part of your business will get easier when you know how to find your target market and serve them.
Every Tuesday I post a new blog post training and free resource.
Every Wednesday I do a live training on my Facebook Page, so make sure we’re connected on Facebook. www.facebook.com/karibaxterpage
I’d love to hear from you… drop a comment below.
Let’s do this!
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