7 Social Media Posting Tips Every Networker Must Know

Once you have a good social media profile set up, it’s time to start posting! Use these seven social media posting tips to be a marketer, not a spammer. Posting on social media is an art and a science. Most people are haphazardly posting and won’t see results. It’s not hard to post the right things, but you have to know what to post, have a plan, and then tweak it as you go. Use these social media posting tips for Facebook, Twitter, Instagram, or Pinterest.

Network marketers on social media fall into 3 categories. “Personal Posters” are posting all personal stuff and no business stuff, so they won’t generate any leads or sales. “Spammers” are our friends who only post about their products and opportunity, always share their sign up link, and hope someone will click it and magically sign up. (Hint: stop doing this. It doesn’t work). Finally, there are “Smart Posters” who have figured out the right ratio of personal and business posts. They will keep their friends AND generate leads from their posts.

Be a smart poster! Here are 7 social media posting tips to get it right.

1. Ask yourself, “What is my prospect looking for?”

When you post any articles, videos, personal posts, or pitching posts, ask yourself:

What is my prospect looking for?

Are they looking to be entertained? Are they looking to connect with old friends? Are they looking for help with their business? Are they looking for inspiration?

How can you provide that to your prospects?

2. Answer their questions.

What is your prospect trying to figure out today? Are they wondering how to automate their business? Are they looking for ways to find more prospects? Are they looking for tips to be more confident?

Here are common questions network marketers are asking:

• How do I get more prospects?
• What should I say to prospects?
• How do I show more people my presentation? How do I talk to my friends and family about my business?
• How do I close my leads?
• How do I get more customers?
• How do I get out of this rut?
• How do I stay positive?

Answer these questions and your prospects will love you!

3. Copy what’s working.

I think about WHY my sponsor, Julie, signed up with her sponsor. Julie is the last person I thought would do network marketing. No joke. I never would have approached her about it. And yet, she reached out to an acquaintance who was having success in the business and joined a network marketing company.

• What posts on Julie’s sponsor’s facebook feed intrigued her enough to reach out and ask about the business?
• Why did Julie sign up with the person she did?
• Why did she sign up when she did?
• What was she looking for when signed up?

We might not know someone else’s reasons for signing up, but we can copy what’s working. Find someone you KNOW is signing up new representatives every month and mimic their social media strategy.

Here are some examples of what Julie’s sponsor posts:

• Pictures of her kids
• Pictures of her and her husband doing fun things
• Lifestyle pictures – vacations, dinners, date nights
• Pictures at company events – pictures with her team, pictures on stage
• Pictures of her in her office
• Supportive posts of her friends

Here are things she doesn’t post:

• Where to sign up with her
• Where to buy her products
• Her sign up link
• Asking people to join her business

4. Remember this ratio: 90% value, 10% pitch

For every 10 posts you make on a social media site, 9 should be value — personal posts, helpful articles or videos, motivation quotes — and 1 should be about your business. The business post can include information about your products or business, how it would help your prospect, and your link.

It’s ok to share your link occasionally — nobody will think you’re a spammer — but I usually don’t. I prefer to make posts about the business (or products), then ask people to private message me if they’re curious. Then you know who is interested, you can find out exactly what they’re looking for, jump on the phone with them, and FOLLOW UP with them after they’ve watched a presentation.

If you share your link on social media, you don’t know who is checking it out, what objections they have, and you can’t follow up with them.

5. Explain what it does for them, NOT what it is.

When you post about your business or product, think about what it DOES FOR them, not what it is. The text you include with your business link or invitation to message you, should talk about what the business or the product will do for them.

• Will it pay for their family vacations?
• Will it make their house payment, so their spouse can stop working 2 jobs?
• Will it relieve the stress in their marriage?
• Will it keep them from losing their house?
• Will it give them confidence?
• Will it help them get back in their skinny jeans?

Don’t talk about the business opportunity. Don’t say business. Don’t say you have the best company. Don’t say you have the best widget. Don’t tell people it has 73 vitamins and minerals. People don’t care about that. They want to know how it will solve their problem.

6. Be vulnerable.

It’s ok to talk about your mistakes or hardships. No one is looking for a perfect teacher or mentor. An easy life isn’t inspiring. What inspires us? Hearing how people overcame their issues, not that they didn’t have any issues. Tell people how you messed up and how hard it was, but don’t leave them there. Tell them how it got better, how you overcame your issue. People will feel like they know you and want to hear more from you.

7. Be yourself.

This is cliché, but we have to remember this on social media. It’s easy to get comparison-itis. We think other people are better at marketing than us, better looking, or are better people than us. It’s not true.

Jessica Higdon says, “You are not for everyone and everyone is not for you.”

You, with all of your perceived quirks and weirdness, will attract people to you and will repel people away. Everyone will. Don’t be afraid to let some of the weirdness out. Don’t try to be like someone else. For one, that person is already taken. They already have an audience that loves them. You need to create your own audience that loves you. You can do it. Be yourself.

I hope these social media posting tips help you. If you have questions, post them below. If you want to see my facebook profile, go here: Kari Baxter Facebook Profile. Feel free to friend me or follow me. I’d love to connect with you!

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